Section_ⅤProject

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　　How do you build an ad campaign?

　　Unlike① a single advertisement, an ad campaign is a planned② programme of advertisements ③using various④ kinds of ads to reach a certain audience⑤. When you start a successful ad campaign, you must have a clear aim and an audience in mind⑥. It is important to figure out⑦ exactly what you want to tell the audience and what you are trying to get them to do⑧. In an ad campaign you may need to employ⑨ different kinds of media⑩， including posters⑪， newspapers, magazines, radio and television.

　　There are three major questions you must first consider⑫：

　　1 Who is the audience for your ad campaign?

　　The people you want to reach⑬ are your target⑭ audience. In order to determine⑮ your audience, you will need to do a little research and analysis⑯ in advance⑰. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.

　　①unlike prep.不像，与......不同

　　②过去分词planned作定语，修饰programme。

　　③using ...是现在分词短语，作advertisements的后置定语。

　　④various adj.各种各样的，多样的

　　⑤audience n．受众；观众；听众；读者

　　⑥have ... in mind对于(某一目的)心里已有......

　　⑦figure out弄清楚，弄懂；计算出

　　⑧句中It为形式主语，其中有两个what引导的宾语从句。

　　⑨employ vt.使用

　　⑩media/'miːdIə/n.大众传播媒介，大众传播工具

　　⑪poster/'pəʊstə(r)/n.海报

⑫you must first consider是省略了关系代词that或which的定语从句，修饰questions。