Ⅰ.Choose the best answers according to How do you build an ad campaign.

　　1．What should be done first to determine the target audience?

　　A．Do a little research.

　　B．Create the message for the right people.

　　C．Know what the audience already think.

　　D．Get to know the audience.

　　2．How can a researcher know the way the audience will react?

　　A．Planning some questions.

　　B．Talking with the audience.

　　C．Gathering information from the research.

　　D．Guessing how the audience will react.

　　3．Which of the following is NOT the step of building an ad campaign?

　　A．Doing research on the topic.

　　B．Determining the target audience.

　　C．Choosing the forms of media.

　　D．Caring about the issue.

　　4．The handout is to ________.

　　A．teach us how to build an ad campaign

　　B．tell us what an ad campaign is

　　C．show us where we can put an ad

　　D．explain to us why we should build an ad campaign

　　答案：1.A　2.C　3.D　4.A

　　Ⅱ.Read the text Anti­smoking ad campaign and decide whether the following statements are true (T) or false (F)．

　　1．Teenage students think that smoking is something enjoyable.( T )

　　2．Asia has the largest numbers of smokers in the world.( F )

　　3．It seems that young people don't care about their health and future.( F )

　　4．An anti­smoking campaign may result in teenagers' parents stopping smoking.( T )

　　Ⅲ.Fill in each blank with no more than three words according to the texts.

How to build an ad campaign Basic information Details Example：Anti­smoking ad campaign Who Determine your target audience by researching and (1)analyzing/analysing_related_information. The target audience of our ad campaign is high­school teenagers.