Section_ⅢLesson 2 & Lesson 3 - Pre­reading

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　　The classic① advertisement is one②that gives information about finding certain③ products. It is likely④ to be just the name of a company, part of which may be a general location⑤. For example, it could be "Shanghai Sewing⑥ Machine"， or "Tsing Tao Beer⑦ Corporation⑧"， and you would know what the companies sell, where they are located, and the brand⑨ names.

　　However, this kind of advertising might not be suitable⑩ when there are products and services in direct competition with⑪ each other in the market place. In such situations, advertisements need to attract, and hold the attention of⑫ the public. Some advertisements consist of⑬ pictures or the words of experts to show people how good the products are. Others try to create advertisements that people simply enjoy looking at. ⑭As present­day advertisers⑮ often have large budgets⑯， a lot of money is spent on applying⑰ modern techniques of design to make these advertisements as visually⑱ attractive as possible⑲.

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　　①classic/'klæsIk/adj.传统的；经典的

　　②one指代同名(类)异物，即an advertisement。

　　③certain adj.某种，某些

　　④likely adj.可能的，有希望的

　　Sb./Sth. be likely to do sth.某人/某物有可能做某事

　　⑤"名词＋介词＋which"引导的定语从句。

　　⑥sewing/səʊIŋ/n.缝纫，缝制品　sew/səʊ/vt.缝，缝制

　　⑦beer/bIə/n.啤酒　⑧corporation/ˌkɔːpə'reIʃn/n.公司

　　⑨brand/brænd/n.商标，牌子　\s\up1(10(10)suitable/'suːtəbl/adj.合适的

　　⑪in competition with ...与......竞争

　　compete with与......竞争

⑫attract the attention of sb.吸引某人的注意力