单元综合检测(一)

　　Ⅰ.阅读理解(共15小题；每小题2分，满分30分)

　　A

　　Akio Morita，co­founder of the Sony Corporation，was born on January 26th,1921 and died on October 3rd,1999 in Tokyo.

　　He created one of the first truly global companies.His strategy (策略) was so successful that Sony was recently chosen as the number one brand name by American consumers (消费者)，ahead of Coca­Cola and General Electric.

　　Morita had a comfortable childhood.He was the eldest son of a wealthy family from Nagoya.He trained as a physicist.Before he celebrated his 26th birthday，he had started his own company with a partner，Masaru Ibuka.In 1949 the company developed recording tape and in 1950 sold the first tape recorder in Japan.In 1957 it produced a pocket­sized radio and a year later renamed itself Sony.For the new name Mr Morita combined the Latin word for sound，sonus，with the English expression "sonny boy" to give an impression of a company full of energy and youth.In 1960 it produced the first transistor television in the world.

　　Morita moved his family to the USA in 1963.This helped him to understand Americans，their market and customs.Many people believe this was the key reason for his global success.

　　Sony launched the Walkman in 1979 after Morita had noticed young people's love of music.

　　Morita was a workaholic (工作狂)，but he was also a playaholic.He loved art and music，and was a sports enthusiast.

　　He also wrote a book in the 1960s called Never Mind School Records which argued that academic (学术的) achievements are not important for success in business.

　　He is survived by his wife Yoshiko，two sons and a daughter.

　　【语篇解读】　本文是记叙文。文章主要介绍了索尼公司的联合创始人Akio Morita。

1．What do we know about Sony?