[答案]　1－5　BAECD

　　第一步　速读--了解文章主题和段落大意

　　速读P18教材课文，选择最佳答案。

　　The correct order to build an ad can be ．

　　a．decide the target audience

　　b．know what the audience have in mind

　　c．gather information from the research

　　d．do a little research

　　e．decide what approach to use

　　A．a；b；c；e；d　　　　 B．d；c；b；a；e

　　C．e；b；c；a；d D．d；c；a；e；b

　　[答案]　B

　　第二步　细读--把控文章关键信息

　　细读P18教材课文，选择最佳答案。

　　1．What should be done first to determine the target audience?

　　A．Do a little research and analysis.

　　B．Create the message for the right people.

　　C．Know what the audience already think.

　　D．Get to know the audience.

　　2．How can a researcher know the way the audience will react?

　　A．Planning some questions.

　　B．Talking with the audience.

　　C．Gathering information from the research.

　　D．Guessing how the audience will react.

　　3．The advertising way depends on ．

　　A．how well you do your research

B．who your target audience are