"Advertising is a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, an organization, or a candidate for political office."

　　Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for the attention of the public to raise money or to make them aware of a problem, such as anti­smoking ads. Even political parties use advertisements and commercials to state the opinion of their candidates.

　　Advertising became big business in the 20th century, offering many different jobs in advertising agencies and the marketing section. The use of the media, like newspapers, television, the radio, magazines, outdoor signs and of course the Internet makes this growth possible. It is a form of transporting information to the consumer, and it does not only have positive sides. There are many critical aspects about it, like persuading people into doing unhealthy things or producing special stereotypes everybody tries to follow.However, advertising has become international, since producers and companies try to sell their products on a globalized market in almost every corner of the world.,

　　[阅读障碍词]

　　1．candidate n．候选人，候补人

　　2．critical adj.批评(性)的；极为重要的，关键的

　　3．stereotype n．模式化的形象

　　Please match the words with their proper meanings.

　　1．promote　 A．make someone agree to do sth. by giving them reasons why they should

2．comment B．stop someone from being affected by an illness