外研社 第五册 模块五 A life in Sport

Step 1 Presentation

1) Do you like sports?

2) What sport do you like most?

3) Do you enjoy watching gymnastics?

4) Do you know the person in the picture?

5) How much do you know about him?

6) What does the bright red logo stand for?

At the same time the teacher show some pictures about these questions.

While-reading

Read the text quickly and answer the following question.

1) Had Li Ning achieved great success before he retired? Give some examples

When he retired at the age of 26, he had won 106 gold medals in major competitions across the world. They included six out of seven gold medals at the 1982 World Championship, and three at the 1984 Olympics in Los Angeles( as well as two silver and a bronze. )

2) What did he do after he retired from the sport?

A year after his retirement, Li Ning began a new career---- as a businessman. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas.

3) Do Li Ning's sports clothes sell well? Why?

In just a few years, Li Ning won more than fifty per cent of the national market. Today a Li Ning product is purchased every ten seconds.

Because Li Ning's designs were attractive, and they had a major advantage over their better-known rivals----- they were cheaper.

4) What has Li Ning discovered?

Li Ning has discovered that the work of a great sportsman does not finish when he retires from the sport. It starts.