北师大版英语高一下模块四Unit 10：Lesson 4 Advertisements同步授课教案

Module 4 Unit 10 Lesson 4 Advertisements

Time Allocation: 2 periods

Teaching Goals：

①To develop students' ability of fast reading and consulting information

②To develop students' ability of how to promote a product by using some adjectives related to the advertisement

Teaching Importance：

①To develop students' ability of fast reading and consulting information

②How to promote a product by using some adjectives related to the advertisement

Teaching Difficulties

①To master the new words related to the advertisement

②To learn to use the adjectives concerned about the advertisement

Teaching Methods：

①task-based learning, ②asking & answering, ③group learning

Teaching Aids: Multimedia，blackboard

Teaching Procedures：

Step 1 Lead-in

Show Ss three short video advertisements to produce the following questions:

① Where did you see them? (over the TV)

② Why are these videos shown on the TV ? (to let people know their products)

③ Lead into the topics of the text

Step 2 Before Reading

① Do a game-guessing to drill the use of the vocabulary concerned about the advertising as well as to cultivate the atmosphere of learning. eg. mobile phone:

Student A: It has no wires or cables and the signals are clear and gives you freedom .

Student B: It may be worth￥1800 to ￥3300 or at least ￥2650

(Other topics: a gold necklace, a digital cameral, a new refrigerator, ...)

② Do Ex.1.and learn the Key Words

Step 3 Speaking