7．result in 结果，导致

　　8．discourage sb. from doing sth. 阻止某人做某事

　　9．provide ... with 给......提供

　　10．inform sb. about 通知/告知某人......

　　11．put together 组织；整理出；组装

　　12．die from 死于，因......而死

　　1．[教材原句]It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.

　　重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。

　　[句型点拨]It is＋adj.＋(for sb.) to do sth.句型。

　　[佳句赏析]In many houses it is necessary to put a limit on the time the children can watch TV.

　　大多数家庭对孩子看电视的时间加以限制是必要的。

　　2．[教材原句]When planning a public welfare campaign, you may want to ask yourself ...

　　在设计公益广告宣传活动时，你可能想要问自己......

　　[句型点拨]状语从句的省略。

　　[佳句赏析]When very young, she began to learn to play the piano.

　　她很小时就开始学习弹钢琴。

　　 How do you build an ad campaign?

　　Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. When you start a successful ad campaign, you must have a clear aim and an audience in mind. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.

　　There are three major questions you must first consider：

　　1 Who is the audience for your ad campaign?

　　The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. It is very important to know your audience so you can create the right message for the right people.

　　2 What do you want your ad campaign to say?

　　After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself：

　　·What does my audience already know about this problem?

　　·What aspects of this problem would they care about or be concerned with?

　　·Is there some history behind the problem that they would be interested in?

　　·How does the problem personally affect their lives?

　　3 How do you reach your audience?

　　There are lots of different ways to get your message across when you are putting together an ad campaign. You must decide what approach you want to use. The decision should depend mainly on your target audience and which kinds of ads reach that group best.

　　Anti­smoking ad campaign

　　Every year millions of people around the world die due to smoking. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti­smoking as the subject of our ad campaign.

The target audience is high­school teenagers. Our main aim is to discourage young people