(1)A Typical Example for New Idea of Modern Advertisement

In the text of Lesson 3, it says: "Modern advertisements... combine the highest standard of design with ideas linked to the products", here is a typical new idea of modern advertisements:

What the consumers buy is not only the function of the product, but most buy the feeling that he uses the product /from his use of the product. A HUMMER (悍马) is one hundred times more than that of a CHERY (奇瑞) in price not because its function is one hundred times better than that of a CHERY but because it can bring people one hundred times feeling of achievement.

(2)An American school starts lessons of cyber security for the first time

A group of students at Rome Catholic School are learning how to become the future defenders of cyberspace through a pilot program that officials say is the first of its kind in the country.

The program teaches students about data protection, computer network protocols and vulnerabilities, security, firewalls and forensics, data hiding, and infrastructure and wireless security. Most importantly, officials said, teachers discuss ethical and legal considerations in cyber security.

It's a great course. It's a little harder than I expected, said Catherine Gudaitis, a junior interested in theater. But I know in the world I'm going to live in, this will be necessary information, even common knowledge.

Besides teaching teenagers to protect their digital assets, the course opens their imagination to the challenges in cyber space, and seeks to excite them into a college education in computer engineering and a professional career in cyber security, said Kamal Jabbour, the labs principal computer engineer.

While computer courses are commonplace in American schools, the Rome program is not