当今顶级的广告设计者认为，在现代的广告中运用新颖、与众不同而且幽默的创意让人眼前一亮很重要。

　　3．However，not all advertising is about selling products and services for a profit.

　　然而，并非所有的广告都是为了盈利而推销商品和服务。

　　　阅读P26教材课文，选择最佳选项

　　1．By reading a classic advertisement you can know the following EXCEPT ．

　　A．what the company sells

　　B．where the company is located

　　C．how much the product costs

　　D．the name of the brand

　　2．Some advertisements consist of pictures or the words of experts in order to ．

　　A．make people know more about the products

　　B．make the experts more famous

　　C．show people how good the products are

　　D．make the advertisements more attractive

　　3．Modern techniques of design are not enough to be noticed in modern cities because ．

　　A．they spend too much money

　　B．they can't make advertisements attractive

　　C．people are used to seeing such designs

　　D．people don't like such designs

　　4．The main aim of the advertisement is to ．

　　A．make customers interested in the products

　　B．make customers spend money

　　C．hold the attention of the customers

D．make advertisements as attractive as possible