The Six Period Reading (III)

Teaching goals教学目标

1. Target language 目标语言

a. 重点词汇和短语

advertise, classic, certain, sew, beer, corporation, brand, suitable, consist of, advertiser, budget, visually, boom, visual, stand out, concept, approach, humour, contemporary, contribution

b.重点句子 P 26

The classic advertisement is one that gives information about finding certain products.

Some advertisements consist of pictures or the words of experts to show people how good the products are.

Some contemporary advertisements mainly aim to make contributions to society.

2. Ability goals能力目标

Enable the students to know about the ideas and the development of modern advertisements by reading the passage about the advertising game.

Help the Ss to know different advertisements have different characteristics and aims.

3. Learning ability goals学能目标

Try to improve the students' reading ability by reading the text about the advertising game.

Analyze different characteristics and aims of different advertisements. Know about the ideas of modern advertisements in their reading.

Teaching important points 教学重点

Let the students get some ideas about modern advertisements, development and means. Show some most effective advertisements and latest concepts on advertisement.

Teaching difficult points教学难点

Enable the Ss to know the different aims between the classic advertisements and the modern ones. Let them to have a basic knowing to advertisement knowledge and know the different functions of all kinds of advertisements.