2．on TV, in the newspaper, on the Internet, on the radio, in the street, at bus/train/subway station, on the bus, in the magazine, on the board, etc.

　　Ⅰ.Fast­reading

　　(Ⅰ)Read the text and then match the paragraphs with their topics.

　　Paragraph 1　a．The combination of design and new ideas.

　　Paragraph 2 b．The new and general need of modern ads.

　　Paragraph 3 c．About classic ads.

　　Paragraph 4 d．The reason of making people forget the existence of ads.

　　Paragraph 5 e．About the public ads.

　　答案：Paragraph 1～5　cbade

　　(Ⅱ)Choose the best answers according to the text.

　　1．According to the writer, advertisements like "Shanghai Sewing Machine" or "Tsing Tao Beer Corporation" are________.

　　A．attractive　　　　　　　B．suitable

　　C．competitive D．classic

　　2．Nowadays, advertisements with________are more attractive to people.

　　A．high standards of design

　　B．ideas linked to the products

　　C．high standards of design and ideas linked to the products

　　D．concepts of freedom, happiness, wealth and success

　　3．The top advertisers use humour as well as new and unusual ideas________.

　　A．to create something new

　　B．to persuade people to buy their products

　　C．to make people notice their products

　　D．all of the above

　　4．Public advertisements are made to encourage people to ________.

　　A．make contributions to society

　　B．protect the environment

　　C．improve their neighborhood

　　D．help other people

　　5．What's the main idea of the text?

A．How to make an attractive advertisement.