1.do some research on/ into 2.provide sb. with sth.=provide sth. for sb. 3.believe in an idea 4.be intended/ meant for/ to do sth. 5.affect public welfare 6.promote a product or service 7.be aware of 8.claim to have done sth.9.be proud of 10.fall for this kind of trick 11.serve the public 12.lead /live better lives 13.advertising campaign 14.deal with 15.by doing sth. 16.be satisfied with 17. be of high quality 18. encourage sb. to do sth. 19.trick sb. into doing sth. 20.go up 21.stay/ remain the same 22.be amazed at 23.be bored with 24.regret doing sth. 25.an organized programme 26.reach a particular audience 27.have a clear goal in mind 28.get sb. to do sth. 29.determine your audience 30.appeal to 31.be concerned with 32.get sth. across 33.up to 34.over and over again/ again and again 35.put sth. together 36.play tricks on 37.cure sb. of sth.

III. Important sentences (Pay attention to the underlined parts)

1. An advertisement tries to encourage people to buy a product or service or believe in an idea.

2. PSAs are often placed for free, and are intended to educate people about health.

3. However, we still must be aware of the methods used in ads.

4. We must not fall for this kind of trick!

5.But they are made to serve the public.

6. PSAs are meant to teach us and help us lead better lives.

7. Since then numerous PSAs have appeared around the country.

8. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give.

9. An advertiser might be trying to trick customers into buying a product or a service.

10. Are you bored with wearing the same blue jeans every day?

11. An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.

12. In order to determine your audience, you will need to do a little research.

13. It is important to always try to appeal to the way the audience will react.

14. What parts of this issue would they care about or be concerned with?

15. There are lots of different ways to get your message across when you are putting together an ad campaign.

第二部分：练习