英语牛津译林版必修（4）Unit（1）同步学案02（reading）

Unit1 Advertising-reading学案

I. Spelling:

1. A_________ (广告) are an important part of our lives.

2. I did some research on advertisements, and have some very important information to s________ with you.

3. An advertisement provides information and uses p ________language and exciting images to encourage people to buy a product or service or believe in an idea.

4. A commercial advertisement is one which someone has paid for to p_______ a product or service.

5. PSAs are often placed for free, and are i______ to educate people about health, safety, or any other i_______ which affects public welfare.

6. China has strong laws to protect people from advertisements that lie or try to make people believe u_______ claims about products or services.

7. The advertisers want you to read the word 'fights' and think that the toothpaste c______ bad breath, but it does not say that!

8. PSAs use some of the same methods, like attractive and original images and c_____ language, but they are made to serve the public.

9. China began a nationwide public service advertising c______ in 1996, and since then numerous PSAs have appeared around the country.

10. One of the PSAs to teach us how to live healthy lives is 'Smoking is ______ _______(自杀) slowly'.

11. I have c______ _(完成) my article about ads, and I'm quite ______ (满意) with it.

12. Before our talk, I did not think very much about how an advertiser might be trying to t_______ customers into buying a product or a service.

13. The publisher also said that the readers wouldn't believe the writer's u______ way of thinking and rich i__________ (想象力).

This term's main reading category for senior high students is adventures, so Travel to