Unit 11L 3 The Advertising Game

Read the text do the exercise "true or false"

1. "Tsing Dao Beer" tells you 3 pieces of information so it is attractive.

2. Advertisement must be attractive and creative.

3. The purpose of all advertisement is to make customer spend money.

4.Producing public advertisement mentioned in the text is free.

5. The text inferred that advertisement is trying to sell you something makes customers bored.

6. The purpose of advertisement is creating something that has never been seen before.

7. Standing out your advertisements is not easy because people are used to high standards of visual design.

Language points:

1. sb /sth be likely to do = It is likely that 有可能， 有希望的

Tickets are likely to be expensive.

入场券可能很贵

It is likely that the thieves don't know how much it is worth.

盗贼很可能不知道此物的价值。

2. locate v. 确定........的位置， 找出.......的位置, 设立.

Location n. 场所， 所在地

The information office is located on the first floor. 咨询室设在一楼。

Where is the new factory to be located? 新工厂将设于何处？

3. suitable adj 适当的，合适的 后接for sth. 或to do sth.

The programme is not suitable for children. 这个节目儿童不宜。

I don't have angthing suitable to wear for the party. 我没有适合在聚会上穿的衣服。

4. consist of = be made up of由... 组成， 构成

The country consists of hundreds of islands

这个国家是由数百个岛屿构成的。

consist in 存在于，在于

5. create vt.创造；创作；造成

The main purpose of industry is to create wealth.

That would create a wrong impression.

Creation n. 创造；作品Creative adj. 有创造力的，创造性的

Create 和 invent：Create 意为"创造； 造成； 引起"，侧重"创新"

Invent 意为"发明"，指创作出原来没有的东西，并强调该发明对人类进步的推动和促进作用。

Your behavior will create trouble sooner or later. 你的行为迟早会引起麻烦。

Since it was invented in the 1940s , the computer has brought many benefits to the world economy. 自从20世纪40年代计算机被发明以来，它已为世界经济带来了很多益处。

6. apply v 运用，应用；涂，敷，抹；专心，集中精力；申请，请求，适用

He has applied for a post in England. 他已申请在英国供职。

We should apply the new theory to farming.我们应把这项新技术运用到农业上。

apply to sb. for sth.....向某人申请，请求。。。。

applied to 适用于， 应用于

apply oneself to sth.致力于、集中精力做某事

apply sth.to 把某物施于，把某物运用于