What Before planning a public welfare campaign, you need to know：

▲What your audience already know；

▲What they focus on；

▲Whether there is any history (2)appealing_to them；

▲How the problem produces (3)an_effect/influence on their lives. ▲(5)Educating them about the bad physical effects of smoking

▲Explaining how much (6)benefit they can get from giving up smoking

▲Showing how smoking causes (7)damage to their health How You can (4)choose from a variety of ways to make your messages understood by your target audience. ▲Putting (8)large_posters around the school with our logo and slogan

▲(9)Offering/Giving students more information about smoking on our website

▲Publishing an article in the school magazine to (10)inform students of the dangers of smoking

▲Organizing an essay competition 　　

　　Ⅰ.单词拼写

　　1．The role of the news media (媒体) in forming public opinion is very important.

　　2．Cars without security devices are an easy target (目标) for the thief.

　　3．He let me buy a packet (包) of gum for him.

　　4．The police appealed (呼吁) to the audience not to panic, saying that there was no immediate danger.

　　5．If you urge (力劝) someone to do something, you try hard to persuade him to do it.

　　Ⅱ.拓展词汇

　　6．determine vt.确定，查明；决定；裁决→determined adj.坚决的，有决心的→determination n．决心

　　7．analysis n．分析，分析结果→analyse vt.分析

　　8．react vi.做出反应，回应→reaction n．反应，回应

　　9．personally adv.个别地；就本人而言；本人，亲自→personal adj.个人的，私人的→person n．人

　　10．poisonous adj.有毒的→poison n．有毒物；毒药

　　11．smoker n．吸烟者→smoke v．吸烟n.烟

　　12．shock vt.使震惊，使惊愕 n．震惊，惊愕→shocking adj.令人震惊的→shocked adj.(人)感到震惊的

　　[巧记单词]

例词 规律 派生词 determine去e­ation→determination v.＋­(a)tion→n. poison＋­ous→poisonous n.＋­ous→adj. 　　Ⅲ.补全短语

　　1．figure out　　　 　 明白，弄懂

　　2．in advance 预先，提前

　　3．appeal to 吸引，引起兴趣

　　4．be concerned about 关心

　　5．get sth. across 使被理解

6．give up 放弃，戒掉