【新思维】2018-2019学年译林版高中英语必修四教案:Unit1 Advertising
【新思维】2018-2019学年译林版高中英语必修四教案:Unit1 Advertising第2页

  The victim is killed

  and his head cut off...

  His flesh is eaten.

  It's Still Going On!

  Right now,this exact situation is reality for many.They are sensitive,they value their lives,they see what is happening,they cannot run away,and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh.

  If this ad leaves a bad taste in your mouth,please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see,hear,and smell the slaughterhouse(屠宰场).Try switching to a healthy vegetarian diet and save lives every day,including your own.

  【诱思导学】

  1.Are the two ads of the same kind?

  

  2.What other kinds of ads do you know?

  

  3.Where can we find ads in our life?

  

  【答案】 1.No.The first is a commercial ad,while the second is a public service ad.

  2.Covert advertising,television commercials,informercials,etc. 3.Advertisements are seen on TV,on the sides of buses or taxis,in the newspapers and magazines,on the walls of an airport walkway,and are heard on the radio.Advertisements are often placed anywhere.An audience can easily or frequently access visual,audio and printed information.

  Period ⅠPreviewing

  

  

  (教师用书独具)

  

●教学目标